Your space, your story: IKEA helps you Find Your Missing Piece. This campaign positions IKEA as the ultimate solution for young adults who want to transform their living spaces into homes that feel uniquely theirs. By emphasizing that IKEA offers both the building blocks and the inspiration to complete the puzzle of home design, the campaign bridges affordability and individuality.

Nerds: colorful, sweet, and undeniably fun. Their crunch is unmistakable, and their charm is pure Unnecessary Fun—the perfect theme for our campaign. We set out to showcase Nerds in the most delightfully unnecessary yet fun way possible. And what’s more unnecessarily fun than sprinkling a handful on top of your spaghetti?