Print Campaign
non-traditional
Better With Age Social Campaign:
social media ads highlighting how easy it is to use a Dyson vacuum,
and how convenient it becomes as the user ages. Using celebrities who have also
improved as they’ve aged—silver foxes. we will use the line “A Clean That Gets Better
With Age” to make the campaign cohesive.
Dyson Event Series:
Hosted events that feature common items that gets better with age.
Examples may include Wine and cheese, fresh haircuts (which always look
better a few days later), and art walls (which are curated over years ).
Dyson on Display:
For this ad, we would put Dyson V15 Detect
vacuums, whose tech is a form of art itself, on display with old art that has been restored, or
cleaned up, to its former glory. It would be shown in several exhibitions alongside sculptures and
classical paintings.
